
Posted by
at 04:58 AM November 10, 2005
KPI's are great for tracking trends, but you still need to benchmark those KPI'against competitors, the industry, your budget or business plan. Otherwise, it's just another bunch of numbers either going up, down or just staying the same.
Generally, a company only needs a few (less than 5) KPI's for keeping a pulse on the business. And be careful not to use more numbers to analyze KPI's (eg. sales are down because we shipped less units). Focus on "why" you're shipping less units.
I find that if I can graph something I can use it to make decisions. If I'm presented with a table of numbers, it's very difficult to be able to grasp what it means.
KPIs are great because they're graphed, as well as because they are often 'just enough' information.