Ben & Jerry's vs. Amazon
If you have a start-up company, one of the major issues that you face from day one is this: how much do you want to grow? According to entrepreneur Joel Spolsky, there are two basic models and you absolutely must decide which one you're going to follow (and gear everything accordingly) or you're going to have a disaster on your hands. The choice? Whether to grow slowly and organically (which he calls the Ben and Jerry's model) or whether to have a big bang with very fast growth and lots of capital (which he calls the Amazon model). This is one of my favorite manifestos of all time: Strategy Letter 1: Ben & Jerry's vs. Amazon. You can find this and many other thought-provoking ideas at ChangeThis.
Posted by
at 03:29 AM September 28, 2005
