Ernst & Young is featuring a new slogan in their advertising: "Quality In Everything We Do." Hmmm, that sounds eerily reminescent of a tagline that a major U.S. automaker used back in the 1990's. Maybe I'm missing something, but isn't the "quality" promise supposed to be a given? Plus, in typical corporate fashion the tagline says nothing about customers or their aspirations- it's all about the firm. Anyway, it's great to finally see some bold thinking from one of the Big Four CPA firms, as opposed to just recycling used marketing ideas from twenty years ago.
